“Too many creative people live in spaces that are, well…less so.”
Prior to starting NW10 I worked in advertising for over a decade, with some of the most creative talent in the world. I have friends in fashion and film, storytellers and musicians. Tech geeks, entrepreneurs...you get it, I keep creative company. And yet, their creativity doesn't always translate to their interior design choices.
Which is where NW10 comes in.
Because what I do best is translate clients’ version of creativity into interiors that actually complement and reflect them.
I know and study creative-leaning people. I know and study design. And I am an eternal student of culture. NW10 may just be the partner you've been looking for to reimagine your space.
“Designing a space is a very personal process so before you share parts of you with me, I’ll share some of me with you.”
Who is Claudia? In short, an extroverted introvert who loves to laugh, learn new things, and get her hands dirty. I am also a Duke alumna who can be mildly obnoxious during basketball season. You've been warned, hehe.
What is NW10? I grew up in Harlesden, a London town located in the post code (read: zip code) NW10 (see what I did there? :)). Life wasn't always great, so I relied on the surrounding community to give me what my home did not. I learned just how much spaces could impact one's well-being. It's a part of my design ethos, hence the name.
Why interior design? I have always had a vivid imagination, love of writing and making things. That creative shit gets suppressed when your family is West Indian. But when I bought my first home, all of those things really came flooding back and had a canvas on which to live. I was hooked. So hooked, in fact, that I pursued a third degree in Interior Design to grow my passion into craft. The rest is history.