Adweek: Nielsen Media

Experiential Pop-Up | Branded Coworking Environment

For Nielsen Media’s Adweek activation, NW10 Design Studio was tapped to concept, direct, and install a branded coworking space that offered clarity and calm in the chaos of conference week.

Part hospitality lounge, part brand touchpoint, the space blended soft seating, quiet zones, and media-ready vignettes — wrapped in Nielsen’s visual identity without slipping into corporate cold.

This wasn’t just a build-out. It was brand strategy, made spatial: modular, modern, and designed for how people actually gather, work, and recharge.