Branded Residential Experiential

A short-term rental turned branded retreat, the Purple Rain House pays homage to Prince through a highly intentional lens of color, mood, and meaning.

This project was designed to shift perception — from basic overnight stay to cultural experience — using narrative-driven design that feels both elevated and emotionally resonant. Every element, from custom artwork to curated lighting, was chosen to create a sense of immersion and reverence without becoming theme-heavy. Built for guests who crave spaces with soul, this home balances boldness with intimacy — a layered invitation to stay, connect, and remember.